Roslender, Robin
Hart, Susan
Marketing and management interfaces in the enactment of strategic management accounting practice : an exploratory investigation / Robin Roslender, Susan Hart . - London : Chartered Institute of Management Accountants, 2002 . - VII, 133 p. ; 30 x 21 cm.


ISBN 1-85971-489-7 (brochado).

Gestão estratégica
Gestão de marketing
Contabilidade de gestão

CDU 657.4:658.8


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